Tourism all over the world is booming post-pandemic, and most hit countries like USA,UK and Europe are recovering steadily. Par-cularly Europe, as its economy and employability is largely dependent on interna-onal tourists. Bri-sh tourists are more inclined to visit European countries, contribu-ng to the expansion of the tourism industry, earning billions of Euros in revenue and crea-ng job possibili-es. According to the annual reports of European union, number of inbound tourists are promising in spite of high infla-on, risk of global recession and war in Ukraine. It is expected that global tourism will rise in 2023 by 30 percent. Over the past years, the fall in the number of Bri-sh visitors travelling to Europe is one of the key repercussions of Brexit on the European tourism business, as it was one of the largest markets for the European tourism industry. Changes in visa procedures, currency fluctua-ons, and concerns about travel delays and limita-ons have all contributed to this reduc-on. In Europe’s latest reports, they have decided to apply taxes of 7 euro per non-EU tourist from November. Due to this Spain’s Mesa del Turismo raised concern, pertaining that this decision would lead Europe to lose millions of British tourists, however, there are arguments stating delays in these tax implications. Despite of all these speculations, it is predicted that Europe’s tourism will continue recovering in 2023, although will not hit pre- pandemic levels until 2025.

With 4.2 million visits, Spain was the most visited country by UK residents in 2021, and the sta-s-cs shows that numbers will increase in 2023. likewise, 9.1 million recorded overseas visits made by UK residents. out of these overseas visits made by UK residents, 6.6 million or 85% were to European countries. Eiffel Tower in Paris, France, gets approximately 7 million visitors every year, making it the most visited tourist a ac-on in the world, moreover, the annual turnover generated by the sales of admissions for the Eiffel Tower has increased gradually. In 2019, the turnover related to @cket sales was approximately 87 million euros. Owing to the fact, that the world was hit by Covid-19, visitors decreased in the last two years, but the reports indicate it will rise gradually in 2023. The rise of sustainable tourism is one of the key drivers driving tourism growth in Europe in 2023. Tourists are becoming more aware of the environmental impact of their trip and are looking for more sustainable solu-ons. Europe has been at the forefront of promo-ng sustainable tourism. Overall, a]er studying Q3 reports of European union, it can be said that number of inbound tourists in Europe will be higher than the previous years’ and majority of it will be from United Kingdom.